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VLC's Data Privacy Awareness Certification

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  Data Privacy is critical to the survival of businesses. Customers want to know that their  data and personal information are safe and that companies do everything to ensure  their data stays private. This is where RA 10173 or the Data Privacy Act of 2012 comes  in, ‘to protect the fundamental human right of privacy, of communication while ensuring  free flow of information to promote innovation and growth.  It is crucial that everyone in the company, no matter their roles, understand the basic  principles of RA 10173 and data privacy. This is the goal of VLC’s Data Privacy  Awareness Certification Seminar happening on September 28. The core ideas of data privacy and protection will be covered in VLC’s Data Privacy Awareness Certification Seminar. The ideas and requirements of data privacy and pertinent data protection methods and techniques will be taught to participants. For the first part of the webinar, Atty. Carmine T. Eliza Serrano a Data Privacy Specialist will discuss the Case

Joan Velasquez releases new single ‘Sirang Kaluluwa’

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  — by Azahlea Caber Each person has an own definition of what love is; for Joan Velasquez, a local artist from the Philippines, love is when someone accepts you and makes you feel complete despite all of the scars from your history. She recently put this idea into her music and released her original song "Sirang Kaluluwa" on all music streaming platforms. Joan’s recent single is different from her previous songs about sadness. She was inspired from her co-local artists ALYSSA’s ‘Lahat’ and Johnoy Danao’s ‘Ikaw at Ako’ which are both known great OPM love songs nowadays. When asked about the writing process Joan shared it took her eight to nine months to finish the song along with the help of her co-artist Ian Quiruz.    “Kung irerelease ko ‘yong lahat-lahat ng sinulat ko, siguro the song would run for 8 minutes. Ganoon siya kahaba. I am a sweet, clingy person so I guess dito ko nasabi yung mga bagay na gusto kong sabihin sa inner child ko, sa kuya ko, sa mga kaibigan ko, and

2PRO’s Successful First Webinar on Digital Marketing

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    Last 18th of June 2021, a group of 4th year marketing management students called 2PRO successfully held their first webinar on digital marketing entitled “Ready, Set, Launch! A Journey into the Digital Marketing Space”. The webinar program was held in Zoom and was streamed live on 2PRO’s Facebook page. The event was initially targeted to be for marketing students of the Polytechnic University of the Philippines, however the online live program reached audiences from different universities and businesses, garnering an audience reach of over 5,800 and 7,600 engagements. The webinar was formally opened by one of the event’s Project Heads, Ms. Kathryn Joy Ramos, followed by a brief special remarks delivered by 2PRO’s professor, Prof. Estelita Medina. The event started with a quick icebreaker game curated and moderated by the event’s very own hosts, Cath and Jun. The game featured different iconic sounds from various brands which the audience had to guess. The winners of the icebrea

SYNERGY: A FINALE BIGGER THAN THE SOUND

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  AMP’s festivities for its 25th anniversary go beyond a single day, planning an entire month to celebrate the years that have passed. From a docu-series to a music conference, the Ateneo Musicians’ Pool gave a grand encore last June 10 and 11 with Synergy, a two-night fundraising concert in partnership and collaboration with 123Block and Big Baby Studios . The concert aimed to raise money for the outsourced workers of the Loyola Schools who fall victim to the “no work, no pay” system in light of online classes. Synergy featured 22 artists for some back to back jamming, many of which included The Itchyworms, Rusty Machines, The Cohens, and many more! “It's the silver anniversary!!! How could you not be inspired to perform in such a monumental time for AMP?” (Julius Montano from We Do Care). It truly is a monumental moment for fellow AMP members, so what better way to honor such a special occasion than to be a part of the celebration itself? So many talented artists honored us w

FORWARD: Going Beyond the Bandwidth of Marketing

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Visionaries and Realist, GO4L-DRIVEN Productions unveils their most-awaited event that showcases a glimpse of the future of Marketing. On the 3rd day of July 2022, the webinar entitled FORWARD: Going Beyond the Bandwidth of Marketing will be conducted to unwrap what the future of Marketing holds. The webinar will discuss trends and emerging topics like Data Analytics in E-commerce, Programmatic Advertising, and Augmented Reality (AR) Marketing. Industry-honed practitioners will guide the explorers. The first speaker, Mr. John Alexander Fellizar, will discuss Data Analytics and cover Social Commerce. Mer. Fellizar has nine (9) years of relevant industry experience and is currently the Research Consultant and Head Researcher at Tangere (Acquisition Apps, Inc.) The second speaker, Mr. Charis Cutar, will cover Digital Marketing and Media Strategy in his discussion on Progammatic Advertising. Mr. Cutar is currently a Media Manager in a leading mobile ads company. The third speaker, Ms. Aile

Mendira releases jingle ’Kaya Mo ‘Yan’

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Mendira.net artists recently released their company’s jingle “Kaya Mo Yan” featuring Tiports, Valkyrie Cabalo, and Rexxx on all music-streaming platforms with a goal of inspiring artists. In November 2020, Tatay Paul (Paul Valle Ragus), the founder of Mendira, requested a song for Mendira Media, but public performances were outlawed because the pandemic was still at its height. “I wanted a relatable song. I wanted a song for Mendira. I had many talented Mendirafam artists in mind but  we’re shortlisted. Carl Miranda for his hugot-type of songs, Antoniii for his unique style, and then came the Singaporean song I heard of Tiports on YouTube. That sealed the deal. Ang ganda kasi… nakaka LSS,” Tatay Paul said in a statement. Negotiations with Tiports to write and perform the song for Mendira were made by December 2020. Idiyanale then gave it to Tatay Paul in February 2021. “Lagyan ng rap element! Marami magagaling na rap artists na Mendirafam. Just so happen that Rex Aglinao posted a vide

2Pro’s First Webinar on Digital Marketing

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  2Pro, a grou p of fourth year marketing students from the Polytechnic University of the Philippines - Manila, will host their first ever live webinar entitled “Ready, Set, Launch! A Journey into the Digital Marketing Space'' the 18th of June 2022, from 1:00 PM to 5:00 PM. The event aims to discuss the influence of the Gen Z culture and market on the current digital marketing approach of brands, which is specifically prevalent on social networking sites such as Facebook, Tiktok, and Instagram by participating in fun trends and challenges. Moreover, people who belong to the Gen Z batch is estimated to be up to 40 million of the Philippine’s population and is considered as the biggest segment of our country’s occupiers. This statistics proves just how big of an impact Gen Z has on our market. Having knowledge on their influence will greatly bring much benefits to us as future marketers. This topic and more will be discussed by Mr. Allan Galvez, current dean of the College of B